Packed with bond cure technology, quinoa protein, plant butters, and ultraviolet pigments, this purple shampoo keeps your blonde looking cool and strong. Tone unwanted brassy hues, get 7x more repair, 55% less breakage, and stronger, healthier-looking hair with each use. Made for all blondes, grays, and silvers welcome, as well as cool caramels seeking less warmth in their color!
